Privacy.
This explains what we collect when you use PairGood, why, and what you can ask us to do with it. PairGood is responsible for your data, and you can reach us about it at privacy@pairgood.com. Last updated 30 October 2026.
What we collect
- Your quiz answers and results. We store your answers and the shoes we recommended so we can improve our recommendations. On their own they don't identify you.
- Your email address, only if you ask us to email your results. We keep a record of the results we sent so we don't send them more often than you asked.
- Your marketing choice. If you tick the box to hear about price drops and shoe guides, we record that you agreed, when, and the exact wording you saw.
- Basic technical data such as your IP address, which our hosting provider logs briefly to keep the site secure and working.
Why we use it
- To show your matches and, if you ask, email them to you: because you requested it.
- To send price drops and shoe guides: only with your consent, which you can withdraw at any time.
- To understand which recommendations help runners, using quiz answers that don't identify you: our legitimate interest in improving the service.
- To see which shoes runners go on to buy: shop links carry a reference to your quiz (not your name or email), and the shop's affiliate network tells us when that reference leads to a sale, its value and sometimes the product. If you've opted in to emails, we add this to your contact record so we can ask how the shoes are working out: with your consent, which you can withdraw at any time.
Cookies and browser storage
We don't use advertising or tracking cookies. We count visits with Vercel Analytics, which uses no cookies and doesn't identify you: it records things like which pages are viewed and the country and device type. The first time you visit, we ask whether we can remember you. If you say yes, your browser keeps two small notes (no cookies, nothing sent to us): the date of your last visit, so we can welcome you back, and whether you were looking at men's or women's shoes in our guides. If you say no, we keep only your answer, so we don't ask again.
Who we share it with
We don't sell your data. We use a small number of providers to run the site: hosting, our database (stored in the EU) and an email service for sending your results. Where any of them process data outside the UK, they do so under safeguards approved under UK data protection law.
How long we keep it
- Quiz answers and results: up to 24 months.
- Your email address and the results we sent: up to 24 months after your last request, unless you've opted in to marketing.
- Marketing consent: until you unsubscribe, then only the record that you opted out.
Your rights
You can ask to see the data we hold about you, correct it, delete it, or stop us using it, and you can withdraw marketing consent at any time. Email privacy@pairgood.com and we'll respond within a month. If you're unhappy with how we handle your data, you can complain to the Information Commissioner's Office at ico.org.uk.